Minimal packaging with maximal recyclables.
For over 20 years, our packaging decisions have been guided
by responsible principles and creative passion.
• Reduce the size, weight and production processes of packaging whenever possible
• Offer packaging that can be widely recycled whenever possible
• Use as much recycled content/PCR as commercially possible without
affecting the efficacy of the product
• Challenge suppliers to innovate their packaging using a sustainability lens
We are proud to have been the first beauty company to use 100 % post-consumer recycled PET in
a product package. Today, 95 % of PET bottles and jars contain 100 % post-consumer recycled resin
and more than 80 % of our HDPE bottles are minimum of 80 % PCR resin3.